SECOND SON A/W ’08.................

“The Past is So Hot Right Now”

We’ve got to the point where our culture cannibalizes itself for new ideas so fast it’s difficult to keep up. Recycled trends make a comeback before they’ve even gone out of style, and ‘vintage’ just means more than a season old. By next week, yesterday will already be the distant past and tomorrow will be retro. The future is history. The past is so hot right now.






Delivery 1 of the A/W ’08 range consists of graphic tees and sweatshirts alongside an updated version of our Regular selvedge denim (back by popular demand) and the new, slightly slimmer and more tapered Stealth jeans (jet black twill denim with black stitching, hidden rivets and dark buttons offset by the purple Second Son logo backpatch and silver logo top button). More cut ‘n’ sew products will follow later in the season.

www.second-son.com